Triple-A baseball team, The Sacramento River Cats, set out to raise $5,000 over the holiday season to support Feed the Valley Food Bank. The campaign’s rapid growth caused the following challenges:
- Limited staff couldn’t keep up with the volume of donation pledges
- Input errors and workflow slowdown from over-the-phone payments
- Potential frustration for donors and employees
By integrating our versatile TXT2PAY® solution through the Zipwhip platform, the River Cats were able to customize a new channel to accept donations—allowing donors to text “single,” “double,” “triple,” or “homerun” to initiate a payment request for a $10, $20, $30, or $50 donation, respectively.
Results via Authvia:
- The River Cats exceeded their donation goal
- Over 40% of donations came directly from TXT2PAY®
- Eliminated PCI risk
- Increased operational efficiency and customer experience satisfaction
“Donors have that one notification & one touch payment. It is so simple for donors to participate.”
Justice Hoyt
Director of Ticket Sales
