utm_source: utm_medium: utm_campaign: utm_content: utm_term: fa_camp: fa_gateway: fa_rp: fa_rep: fa_busname: fa_v3partner: fa_utm_source: fa_utm_medium:

Text-to-Pay Takes Off: How Travel Brands Turn Messages Into Revenue

May 26, 2025

Posted by Authvia | 2 Minute Read

From delayed check-in lines to abandoned upgrade offers, outdated payment flows are costing the travel sector millions. Guests book trips on mobile devices yet often face portals, IVR menus, or in-person swipes when it’s time to pay. The disconnect fuels lost revenue, higher fraud risk, and declining satisfaction scores across hotels, resorts, vacation rentals, and timeshares.

Authvia’s TXT2PAY® gives travel companies a simple fix: embed a secure, PCI-level checkout link inside any SMS, RCS, or WhatsApp conversation. Guests tap once, pay in seconds, and enjoy a true mobile-first experience, no app downloads or portal logins required.

The Top Payment Pain Points in Travel

ChallengeReal-World Impact
Long Front-Desk QueuesManual card swipes slow check-in and hurt first-night CSAT.
Upgrade Offers MissedGuests ignore email links; unsold seat upgrades and late-checkout fees leave money on the table.
High Card-Not-Present FraudPhone payments expose agents to PCI scope and increase chargebacks.
Last-Minute Add-OnsActivities, tours, and resort fees often go unpaid when the traveler is off-property.
Global Payer DiversityWallet adoption varies—Google Pay < 3% and Apple Pay 12–14 % in the U.S.—forcing multiple payment rails.¹

How Authvia TXT2PAY® Solves Each Hurdle

1. Two-Tap Check-In

Send a branded text the moment a reservation is ready. Guests pre-authorize card or ACH, upload ID, and arrive to a key-card waiting, not a line.

2. Real-Time Upsells

Drop a Pay Now button into your upgrade SMS: seat class, spa package, late checkout. Rich RCS cards show the price and photo carousel; conversions rise 4× over plain links.

3. PCI-Level Security

Tokenization and HMAC-signed payloads keep card data off phones and hotel servers. Agents never handle PAN or CVV, shrinking PCI scope and insurance premiums.

4. Omnichannel Reach

TXT2PAY® detects wallet capability, Apple Pay, Google Pay (and other wallets), or stored token and falls back to card or ACH when wallets aren’t enabled. With 250 + gateway integrations, you keep your existing merchant IDs and negotiated rates.

5. Automated Follow-Ups

Schedule SMS or email reminders for no-show fees, incidentals, or timeshare dues. Early adopters report Days Sales Outstanding dropping 30%.

Use-Case Spotlights

Resort Check-In
• Guests receive SMS at 11 a.m. → tap to pay deposit and fill registration → skip desk, pick up keys.
Outcome: 40 % faster first-day throughput; lobby congestion cut in half.

Airline Seat Upgrades
• RCS rich card with seat map and Upgrade for $39 button → payment posts instantly.
Outcome: 18 % uplift in ancillary revenue, verified by A/B test.

Vacation Rentals & Timeshares
• QR code in rental agreement → guest pays cleaning fee + damage deposit via phone.
Outcome: 25 % drop in post-stay collections; NPS climbs from 78 to 91.

Business Value Framework

MetricLegacy FlowWith Authvia
Median Payment Time7 min portal avg.< 2 min text link
Chargeback Rate1.8% card-not-present1.2% tokenized flow
DSO18 days12 days
CSAT / NPS8093

Ready for a Smoother Trip For You and Your Guests?

Payment friction should never delay a vacation or drain your ancillary revenue. Authvia lets travel brands transform routine messages into secure revenue moments, boosting cash flow and delighting travelers before they even pack a bag.

Book a 15-minute demo to see TXT2PAY® in action.

¹ Mercator Advisory Group, “U.S. Mobile Wallet Adoption,” 2024.

Ready for a Demo?

Speak to a member of our sales team to learn more.

Sorry, this form is not available.